DATA UNIVERSEDescripción detallada del cursoDetailed course description
Contenido en inglés, el idioma en que se imparte el curso.Content in English, the language the course is taught in.
Generative AI is no longer a future trend. It is reshaping how organizations operate right now, and business leaders who understand it strategically will have a significant advantage over those who don't.
This course was built specifically for leaders, managers, and professionals with no technical background. You will not learn how to code or build AI models. You will learn how to think about generative AI strategically, evaluate it critically, and deploy it responsibly in your organization.
You will start by understanding what generative AI actually is, how it differs from the analytical AI tools you may already use, and where it fits across the three strategic layers of your business: individual productivity, process enhancement, and new capabilities.
Qué aprenderás en este cursoWhat you'll learn in this course
A quién va dirigidoWho this course is for
- Executives and senior leaders who need to understand generative AI well enough to make informed strategic investment decisions.
- Managers and team leads who want to identify where generative AI can create capacity, reduce costs, and improve quality in their teams.
- Marketing, sales, and customer service professionals looking to understand how AI can transform their day-to-day workflows and output.
- Operations and finance leaders who want to evaluate AI opportunities based on real business value rather than technology hype.
- Entrepreneurs and founders who want to build more scalable, AI-powered operations without needing a technical team to get started.
- Consultants and business advisors who need a solid, non-technical understanding of generative AI to better guide their clients.
Requisitos previosPrerequisites
- Respuesta 1 No technical background required , this course is designed for business leaders and professionals, not data scientists or engineers.
- No prior experience with generative AI tools is needed , we start from the fundamentals and build up to strategic decision-making.
- All you need is curiosity and a desire to understand how generative AI can create real, measurable value in your organization.
Programa completo del cursoFull course curriculum
Contenido en inglés, el idioma en que se imparte el curso.Content in English, the language the course is taught in.
01Why Generative AI Matters for Leaders3 claseslectures · 13m
- What generative AI is and why it matters now6m
- How generative AI differs from traditional AI2m
- Where generative AI fits in the business landscape5m
02Core Concepts of Generative AI (Non‑Technical)3 claseslectures · 12m
- How generative models work at a high level3m
- Text, image, audio and video generation4m
- Strengths, limits and common misconceptions4m
03Business Use Cases with the Highest Impact4 claseslectures · 21m
- Productivity and knowledge work5m
- Customer support and service5m
- Marketing, sales and content operations5m
- Operations, reporting and internal workflows6m
04AI Agents for Business Leaders3 claseslectures · 14m
- From chatbots to agents: what has changed4m
- Agent loop: sense,think,act4m
- High-impact use cases and leadership view6m
05Practice test 1-40 + 1 claseslectures
06How to Evaluate Generative AI Opportunities3 claseslectures · 14m
- Identifying good business use cases5m
- Value, feasibility and risk5m
- From idea to pilot5m
07Risks, Governance and Responsible Use4 claseslectures · 24m
- Hallucinations, bias and confidentiality6m
- Human oversight and approval points6m
- Policies, guardrails and internal standards6m
- Regulation awareness6m
08ROI and Business Case for Generative AI3 claseslectures · 18m
- Where value comes from5m
- Measuring impact with simple metrics6m
- Building an executive‑ready business case7m
09Future Outlook and Next Steps3 claseslectures · 16m
- How generative AI changes leadership5m
- Skills leaders need now5m
- First 30‑day action plan6m
10Practice test 2 & role play0 + 2 claseslectures
11BONUS: AI Governance Toolkit1 claseslectures · 2m
- BONUS: AI Governance Toolkit2m
Preguntas frecuentes sobre este cursoFrequently asked questions about this course
¿En qué idioma está el curso?What language is the course in?
Se imparte íntegramente en inglés. Todo el material del curso está en ese idioma. Puedes comprobar en Udemy si hay subtítulos disponibles para tu idioma.It is taught entirely in English. All course material is in that language. You can check on Udemy whether subtitles are available for your language.
¿Qué nivel se necesita?What level is required?
Está catalogado como todos los niveles. Los requisitos publicados por el instructor están en la pestaña de visión general, en el idioma del curso.It is listed as all levels. The requirements published by the instructor are in the overview tab, in the course language.
¿Cuánto dura y qué incluye?How long is it and what is included?
2h 13m de vídeo en 27 clases repartidas en 11 secciones (2 tests, 1 role play), más el certificado de finalización de Udemy.2h 13m of video across 27 lectures in 11 sections (2 tests, 1 role play), plus the Udemy certificate of completion.
¿Cuánto tiempo tengo acceso?How long do I have access?
Acceso de por vida en Udemy, con las actualizaciones incluidas y garantía de devolución de 30 días según las políticas de Udemy.Lifetime access on Udemy, with updates included and a 30-day refund guarantee under Udemy policies.
¿Se puede contratar para un equipo o empresa?Can it be arranged for a team or company?
Sí. Impartimos formación in-company partiendo de este contenido, adaptada al sector y al nivel del equipo. Usa el botón de solicitar formación y te contamos opciones.Yes. We deliver in-company training based on this content, adapted to your sector and your team level. Use the request training button and we will walk you through the options.
Valoración de los alumnosStudent ratings
Las opiniones se gestionan y verifican en la plataforma Udemy. Puedes leerlas todas en la página del curso:Reviews are managed and verified on the Udemy platform. You can read them all on the course page: ver opiniones en Udemy →see reviews on Udemy →