DATA UNIVERSEDescripción detallada del cursoDetailed course description
Contenido en inglés, el idioma en que se imparte el curso.Content in English, the language the course is taught in.
Marketing teams in 2026 face an impossible equation: more channels, more content formats, more personalization, and more performance pressure, with the same or fewer resources. The only way to solve it is with AI.
This course gives marketing professionals a complete, practical framework for integrating generative AI and AI agents into their daily work. No technical background required. Just a commitment to producing better marketing faster and competing at the level modern markets demand.
You will start by understanding what generative AI and AI agents actually are in a marketing context, and why teams already using them are producing more content, running more tests, and moving faster than those relying solely on manual processes.
Qué aprenderás en este cursoWhat you'll learn in this course
A quién va dirigidoWho this course is for
- Marketing managers and team leads who want to use AI to produce more content, run faster campaigns, and deliver better results.
- Content marketers and copywriters looking to scale production, overcome creative blocks, and refine output more efficiently.
- Social media managers who want to generate more content variations and automate repetitive publishing workflows with AI.
- Email and CRM marketers who want to personalize campaigns at scale and build AI-assisted lifecycle marketing workflows.
- Paid media specialists looking to use AI for audience research, creative optimization, and campaign performance analysis.
- SEO and content strategists who want to accelerate content production, optimize for AI search, and improve organic visibility.
Requisitos previosPrerequisites
- No technical background required , this course is designed for marketing professionals, not developers or data scientists.
- No prior experience with AI tools is needed , all concepts are introduced from scratch with marketing-specific examples.
- All you need is a device with internet access and a marketing role where producing better content faster would make a difference.
Programa completo del cursoFull course curriculum
Contenido en inglés, el idioma en que se imparte el curso.Content in English, the language the course is taught in.
01Foundations of AI in Marketing3 claseslectures · 21m
- What generative AI and AI agents are in marketing5m
- Why marketing teams should care now7m
- How AI is transforming campaigns, content and customer journeys9m
02Core AI Concepts for Marketers4 claseslectures · 37m
- How generative AI works at a high level for marketing tasks8m
- Prompting basics for copy, visuals and analysis10m
- From chatbot to AI agent in the marketing workflow9m
- Agent loop: sense,think,act for marketing operations10m
03High-Impact AI Use Cases in Marketing5 claseslectures · 41m
- Content production at scale (blogs, ads, social, landing pages)11m
- SEO, AI search visibility and content optimization6m
- Email, CRM and lifecycle marketing with AI8m
- Paid media, audiences and creative optimization8m
- Analytics, reporting and marketing insights8m
04AI Tools Every Marketer Should Know5 claseslectures · 39m
- ChatGPT and Claude for marketing copy and ideation5m
- Perplexity and research tools for market and audience insights7m
- SEO and content tools (Surfer, Semrush, Ahrefs)8m
- Creative and visual tools (Midjourney, DALL-E, HeyGen)9m
- Automation and workflow tools (Zapier, Make, Gumloop)10m
05AI for Marketing: Foundations, Concepts, Applications & Tools - Practice Test A0 + 1 claseslectures
06Building AI-First Marketing Workflows4 claseslectures · 46m
- Mapping tasks for human vs AI execution10m
- Designing workflows with AI touch points11m
- Human-in-the-loop: Keeping control and quality11m
- Prioritizing workflows by ROI and strategic value13m
07Risks, Ethics and Governance4 claseslectures · 44m
- Hallucinations, accuracy and fact-checking AI outputs10m
- Data privacy, GDPR, CCPA and responsible data use11m
- Bias, fairness and brand voice consistency11m
- Governance, policies and approval workflows11m
08Getting Started with AI in Marketing3 claseslectures · 30m
- Choosing your first AI use case11m
- One-page AI adoption plan template11m
- 30-day action checklist for marketers and marketing managers8m
09AI for Marketing: Workflows, Risks & Implementation - Practice Test B0 + 2 claseslectures
Preguntas frecuentes sobre este cursoFrequently asked questions about this course
¿En qué idioma está el curso?What language is the course in?
Se imparte íntegramente en inglés. Todo el material del curso está en ese idioma. Puedes comprobar en Udemy si hay subtítulos disponibles para tu idioma.It is taught entirely in English. All course material is in that language. You can check on Udemy whether subtitles are available for your language.
¿Qué nivel se necesita?What level is required?
Está catalogado como todos los niveles. Los requisitos publicados por el instructor están en la pestaña de visión general, en el idioma del curso.It is listed as all levels. The requirements published by the instructor are in the overview tab, in the course language.
¿Cuánto dura y qué incluye?How long is it and what is included?
4h 17m de vídeo en 28 clases repartidas en 9 secciones (2 tests, 1 role play), más el certificado de finalización de Udemy.4h 17m of video across 28 lectures in 9 sections (2 tests, 1 role play), plus the Udemy certificate of completion.
¿Cuánto tiempo tengo acceso?How long do I have access?
Acceso de por vida en Udemy, con las actualizaciones incluidas y garantía de devolución de 30 días según las políticas de Udemy.Lifetime access on Udemy, with updates included and a 30-day refund guarantee under Udemy policies.
¿Se puede contratar para un equipo o empresa?Can it be arranged for a team or company?
Sí. Impartimos formación in-company partiendo de este contenido, adaptada al sector y al nivel del equipo. Usa el botón de solicitar formación y te contamos opciones.Yes. We deliver in-company training based on this content, adapted to your sector and your team level. Use the request training button and we will walk you through the options.
Valoración de los alumnosStudent ratings
Las opiniones se gestionan y verifican en la plataforma Udemy. Puedes leerlas todas en la página del curso:Reviews are managed and verified on the Udemy platform. You can read them all on the course page: ver opiniones en Udemy →see reviews on Udemy →